About This Book
The definitive business history of hip hop, tracing how a culture built by kids with nothing became a multi billion dollar industry, and the hard lessons many of its biggest names learned about the difference between getting paid and actually owning something.
How It Shows Up In The Program
This grounds the program's week on work and money in real history, ownership over a one time payday, a lesson worth learning early.
“Ownership beats a one time payday.”